So here I sit waiting to present to the students at Nova Southeastern University and their entrepreneur program. My friend and professor, Nick Castaldo, whose daughters both interned at On the Ball, asked me on several occasions to share my story and I was all too happy to oblige.Tonight, the focus is on innovative sales and marketing approaches for small/new businesses.

I have so enjoyed giving back, part of the code of being a good entrepreneur, as the knowledge and experiences that my career has afforded me prove to be invaluable lessons for those that are aspiring to live the American dream.

To be a successful entrepreneur requires crazy and undying passion, persistence beyond those of mortal human beings, and the stomach to deal with failure. In addition, it requires taking advice from and listening to others, whether they are mentors or friends.

I am fortunate that I have surrounded myself with both, which brings me to the point of this weeks blog. About a year or so ago, a fairly long client engagement had run its course and came to an end.

One of the more difficult parts of our business is that clients do come and go and for various reasons.

While it is never personal, it still doesn’t mean it’s any easier to accept.

In this particular case, a friendship had developed over the previous years of working and traveling together that was far greater than the business side of things. At the engagements conclusion, in an effort to create some continuity, we created a monthly night of conversation and sharing called Buddy Time.

May sound silly that at 54 years old I would want or need BT but the point of having it is not silly at all. As an entrepreneur, as in many walks of life, you get consumed by what you do or should be doing and forget some of the simplest things like just hanging with a friend.

No agenda, no business, no deadlines, and no phones are the rules and not so easy these days. Try it sometime though, it’s very liberating.

I have come to really enjoy this monthly ritual as it provides a break from the routine. It has become a place to share stories about business, family, and anything that happens to be on our minds.

This past months Buddy Time was especially engaging and once we were well into our Martini’s, my buddy chose to rip me a new one for being distracted(I was actually sick) the previous month and reminded me the value of our monthly dialogue.

He then shared some real time feedback about some of my blogs, which I hesitantly welcomed. He shared with me, as only a good friend could, that I had gotten so wrapped up in posting every week that my writing had lost my voice.

In my zealousness to produce it, the blog become a news report, not a look inside my head, which is what it was originally intended to do.

It’s so easy to get consumed with all we do that we lose the emotion and become robotic. Without our feelings or personality, what’s the point?

Just wanted to publicly thank that friend(by the way, he helps make the world a brighter place everyday and he knows who he is) and I am grateful for our Buddy Time.

Next time, I will bring my baseball cards and we can flip for who pays for dinner!

And that’s what Nudelberg says!